Telegram сlickers the new wave in the gaming industry

Popularity Growth

Launched at the beginning of the year, the Notcoin game quickly won the hearts of tens of millions of players. The developers skillfully used a personal recommendation from Pavel Durov, the creator of Telegram, which significantly boosted interest in the project. However, the real breakthrough came with Hamster Kombat, which appeared only in May and has already attracted over 150 million users. The game, which involves clicking on a hamster, quickly went viral, and its concept and execution spawned numerous memes and videos worldwide.

Origin and Impact

According to journalists from The Bell, both projects were developed in Russia, and Telegram itself is listed among their beneficiaries. This discovery underscores the strategic use of the messenger not only as a platform for communication but also as a medium for distributing gaming applications.

Eduard Gurinovich, a well-known Russian IT entrepreneur, was involved in the development of Hamster Kombat. Analysis of domain names and registration data points to his participation in creating the game, adding weight to the version of these popular projects' Russian origin.

Monetization and Prospects

Notcoin has already proven its financial viability by starting to trade on major cryptocurrency exchanges and reaching a capitalization in the billions of dollars. Meanwhile, Hamster Kombat is preparing for a similar launch. This circumstance proves particularly beneficial for early users and bloggers who actively promote the game through referral links.

These games generate significant traffic and open new monetization opportunities through in-app purchases and advertising. Cryptocurrency exchanges and other financial institutions see such projects as a powerful channel for attracting new clients, raising the value of advertising in these games to new heights.

Strategic Importance for Telegram

For Telegram, these games are not just entertainment but also a powerful tool for promoting its own blockchain platform, TON. Pavel Durov actively uses the successes of Notcoin to demonstrate the potential.