Betano launches marketing campaigns for Euro 2024 and Copa America 2024
In anticipation of Euro 2024, the company created a video featuring supervillains and Bigfoot pausing to watch the matches. This approach helps draw attention to the tournament, highlighting its scale.
For Copa America 2024, Betano dispels myths about the low competitiveness of American football. The campaign focuses on the quality and level of the competitions, elevating their status on the global stage.
Betano is actively working to enhance the image of football, emphasizing the spectacle and intensity of the upcoming tournaments through vibrant advertising materials, contributing to the growth in popularity of this sport.
Sorokin David
2024.07.12
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