New phase of iGaming advertising regulation in the Netherlands

Initially, the ban affected advertising on television, radio, and outdoor advertisements. Now, the sponsorship of TV and radio programs has also been restricted. A ban on the sponsorship of sporting events is planned for July 2025.

These measures are aimed at reducing the risk of gambling addiction among youth and other vulnerable population groups, raising questions about the freedom of commercial activities and the ability for companies to use marketing tools.

Currently, only internet advertising is permitted, with the condition that no more than 5% of the advertising content is targeted at individuals under 24 years old. This condition minimizes the impact of gambling on the youth.